Friday, March 26, 2010

'Dragon' ships dock at Walmarts in L.A. and beyond

America Ferrera, who voices the character Astrid in "How to Train Your Dragon," holds up a toy dragon in New York's Times Square.

DreamWorks' 3D movie "How to Train Your Dragon" opens across the country today, and the studio has teamed with Walmart for a unique product partnership -- one that has Viking ships docking at Walmarts all across the country.

We had the opportunity to see the movie a few weeks ago, and CC loved it. She even wore the glasses, which was a coup for us. But every time she passes one of the dragon billboards or supergraphics around the city, she screams, "Dragon!" or "What's the dragon's name?!" or "What's the boy's name?!" (Toothless and Hiccup, if you were wondering.)

The big launch of the partnership was in Times Square earlier this week (above photo), complete with actress America Ferrera and a 40-foot Viking ship.

The ships coming to Walmarts won't be that big, but they will be the only places where you can find dragon goodies -- that's the unique part of the partnership.

While I worry that my own little Viking will leap into the Walmart ships and demand to take home every toy, I'd still like to check it out.

Either that, or go see the movie once again, which we'll probably do anyway.

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