Friday, March 25, 2011

Disney, Nordstrom, Lauren Bush Help FEED Small World

Disney's 'It's a Small World' collection debut with FEED at Nordstrom at The Grove.
(Photo courtesy of Robert Rooks)

This year marks the 45th anniversary of Disneyland's "It's a Small World" attraction, and to celebrate, Disney has launched a children's clothing line based on the multicultural ride. Not only that, but the company is also pairing with FEED Projects, an organization co-founded by model/designer (and presidential granddaughter) Lauren Bush to help combat world hunger.

Last week, I had the chance to check out the debut of the "It's a Small World" line at Nordstrom, where I also met the lovely Ms. Bush (left), who had her hands full with a visitor's baby when I arrived.

Bush explained that each accessory or clothing item helps provide nutrients in the form of vitamin supplements via UNICEF to children around the world.

In fact, customers can even see just how much they're giving back by checking out a stenciled number on, say, one of the FEED Our Small World bags (left). One eco-friendly bag ($48), stamped with '500' on the back, will provide 500 kids with vitamin supplements for a year. Not bad!

The children's collection (with items priced from $18-$169) will represent four seasonal offerings. Disney launched the line with the adorable "Japanese Spring" (a coincidence that's especially meaningful after the country's March 11 earthquake and tsunami), and "Indian Summer" will follow in June. "Scottish Fall" hits stores in September, and "Russian Holiday" will close out the year.

The designs are inspired by Disney artist Mary Blair, who created the artwork for the Disney attraction. It's hip and nostalgic all at once.

Other partners in the children's collection include Petunia Pickle Bottom, TOMS Shoes, Trumpette, Baby Nay and Mighty Fine. (A Petunia Pickle Bottom gift bag from the event included Trumpette socks for girls ages 0-12 months -- see photo below -- as well as a notebook and postcards with art from Blair).

A few items from the collection:

It's a Small World Apron Dress ($48)

Graphic Tee ($29)

Trumpette Infant Girls' Socks ($28)

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