Tropicana Takes Hollywood

Muses, a female a capella group from Burbank's John Burroughs High School, performed
at the Tropicana OJ Express event at Hollywood & Highland on March 4.

The Tropicana OJ Express took to the streets of Hollywood last week, as the orange juice giant sought to increase the number of fruits Angelenos consume per day.

According to the CDC, only 16 percent of adults in California are taking in the target of two or more cups of fruit and three or more cups of vegetables each day. (Yikes, what does that mean for the kiddos?)

So Tropicana is using this opportunity to launch the Tropicana OJ Express, a cross-country campaign to spotlight its orange juice while also supporting children in underserved areas.

Parked out in front of the Kodak Theatre last Thursday and Friday, a larger-than-life bottle of Tropicana OJ offered a bright and colorful welcome for Hollywood Boulevard passers-by. Tropicana offered gratis samples of orange juice paired with small boxes of Quaker Oatmeal Squares.

While listening to local a capella group Muses, from John Burroughs High School in Burbank, sing "Good Morning" to the crowd, representatives encouraged onlookers to take an online pledge to add more fruits and vegetables to their daily menu. For each participant, Tropicana will donate one 8-ounce glass of OJ to local schools in need through the USDA's School Breakfast & Summer Food Service programs.

It was a semi-steamy day, so the OJ added a nice, cool kick. Not only that, but I loved watching the costumed characters along the boulevard stop and watch the Muses sing. For one moment, it looked as if Zorro, pictured below, had other things on his mind besides revenge -- or, at least, a good photo op.


(Note: Tropicana gave out gift bags with orange juice coupons and a T-shirt.)