Chewbacca and R2-D2 support UNICEF Kid Power at L.A. Live. |
Kids helping kids — that was the motto at the downtown LA event, which hosted tons of families, special guests and even a marching band. In an effort to both get kids more active and to help feed malnourished children around the globe, UNICEF created this arm of its organization to support those two worthy causes. Presenting sponsors of the event were Star Wars: A Force for Change and Target.
Inspiring kids to get active is the UNICEF Kid Power Band ($39.99), which tracks kids' activity that in turn unlocks funding that goes toward providing necessary Ready-to-Use Therapeutic Food packets to children in severe need.
"We are looking to get as many children active to empower them to help in global malnutrition, so essentially UNICEF Kid Power is about unleashing your inner hero for the benefit of kids all across the world," Amber Hill, UNICEF USA regional managing director, Southern California, tells L.A. Story.
In addition to getting photo ops with the "Star Wars" guys, kids could also make their way through the Target maze, play in fun ball pits (Will liked this option) and hula hoop with "School of Rock" actress Jade Pettyjohn (that was CC's fave).
And knowing that we were helping other kids in the process only made it that much better.
So what can families do to help?
"Become active," Hill says. "Not only do we have the UNICEF Kid Power Band, but you can download the app and connect the app with your health kit on your phone, so you can participate as a family. And there's content and videos that take you on a virtual journey through the app, so you can continue to learn more about UNICEF and the children that you're helping across the globe. Literally every step can make an impact."
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